Christmas Tips for Ecommerce Sellers
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Offer free delivery, even a single Free Shipping Day. Learn more about how to use free shipping to boost your ecommerce sales.
Offer fast delivery on top of the standard delivery option. The thought of Christmas gifts not arriving on time is a source of great distress for many buyers. Offering multiple delivery options helps online sellers increase their sales. Be careful about shipping internationally, always check out conversion rates.
Send your customers delivery updates: tell your buyers that you will keep them informed about the delivery status. They will feel more confident, also about you as the service provider.
Plan your stock. Your stock levels will fluctuate during the festive season so you should ensure that thereâ€™s a backup when you run out of certain items. You can also give your customers an option to sign up for an email alert that will notify them when items are available.
Organize and let others know about your sales offer. You have a flash sale or a new bestseller? Put it out there!
Start acquiring potential customers a few months before Christmas. When planning your ecommerce activities and campaigns for Christmas, you may want to concentrate most of your efforts towards the end of the coming year. However, your ecommerce activities and marketing campaigns should be planned far in advance.
Make your returns policy easy: especially when stressed last-minute shoppers come into play.
Highlight gift wrapping options.
Retarget your Christmas customers in January: especially if you have post-Christmas deals in store for them. Plan your ecommerce activities wisely.
Offer vouchers that can be redeemed in the future. Many buyers will come back to shop with you again.
Donâ€™t make your items too cheap. This may devalue your brand.
Use social media channels to promote your Christmas content and deals. Learn how to use Facebook and Twitter to your ecommerce advantage.
Use results from previous years and collect the current ones. Plan for the next Christmas season.
Donâ€™t offer discounts too early. Savvy customers know that they should wait for final price cuts. Thus, leave yourself some time in which to get the full price for your items.
On a final note: go global
Many online sellers are convinced that they will see big Christmas sales figures by trading on their domestic markets only. In fact, thereâ€™s a good chance that the numbers will be pretty impressive, especially if gift items are being sold. Yet, domestic markets are only a small part of the big ecommerce landscape.
Consider the fact that many shoppers want to buy unique gifts that are different to what is available locally. Imagine youâ€™re a shopper and youâ€™re looking for gifts at the festive time.
What can happen if most local high-street retailers and online shops offer similar items? Your nearest and dearest can end up buying exactly the same gift for you as you purchased for them. Awkward? Funny? Both?
Of course, every such situation can be turned into a joke, but in many cases the feeling of awkwardness is likely to prevail. Hence, it is wise to make sure the gift is unique.
To avoid situations as above, one solution is to look for gifts elsewhere than on your local market. A good source of unique, rare items are foreign countries. Do some research and decide which foreign marketplaces can bring you most benefits.